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What a Search Engine Optimisation SEO Specialist Does
Learn what a search engine optimisation seo specialist does, how they grow traffic and leads, and what Australian businesses should look for.
How to Choose a Domain Name for Business
Choosing the right domain name for business can boost trust, SEO and enquiries. Here’s how to pick one that works for your brand.
Search Engine Optimization SEO Starter Guide
Search engine optimization SEO starter guide for Aussie businesses. Learn what matters, what to skip, and how to build steady search growth.
How to Do Search Engine Optimisation SEO
Learn how to do search engine optimisation SEO with simple, practical steps to improve rankings, traffic, and leads for Australian businesses.
Best Search Engine Optimisation SEO Tools
Find the best search engine optimization SEO tools for Australian businesses, with plain-English advice on what to use, skip, and why.
Why Is Search Engine Optimisation SEO Important?
Why is search engine optimisation SEO important? It helps Australian businesses get found, earn trust, attract better leads and grow online.
What Is Search Engine Optimisation SEO?
What is search engine optimisation SEO? Learn how SEO helps Australian businesses rank higher, attract better traffic and turn clicks into leads.
How to interview an SEO company to find the best one?
The number of SEO companies that claim to be offering the best service are in the thousands. Making sense of what each of these companies offer can be mind boggling. This is why in order to avoid being conned by a company that just makes tall claims and never makes good on their promises, it's handy to know what questions to ask. To start off, create a short list of SEO companies that rank the...
10 Creative domain name generators
Picking an original domain name for your business, product or service can be as easy as inserting a few keywords into a search box, thanks to some of the most advanced domain name generators on the web. Your domain name needs to make a good first impression. It's the first thing your potential customer or client will see. While many top-level domains (TLDs: com, com.au) have been taken, there is...
Why Internet Marketing will become increasingly expensive?
The recent turmoil faced by businesses rankings on major search engines like Google has led many to rethink their internet marketing strategy. One of the major changes is the increased expense of marketing a business online. Not just because they are competing against a larger number of other businesses but also because of certain issues which can lead to them having to take often expensive...
10 tips to help create a successful google adwords campaign
Just creating an ad that is catchy, adding a link to your site and forgetting about it is no longer enough. Unfortunately, this would ring a bell in the minds of many website owners, who don't really use Google Adwords to its full potential. At the most basic level you should be checking your ads and then split testing them across a multitude of landing pages. So if you're keen to learn more, be...
Tips for giving local search a boost
Local businesses today are under increasing pressure to be able to market their businesses effectively online. The biggest reason why local businesses need to invest heavily in local search is the fact that almost 80% of all the clients they receive will be either people who use a mobile phone to find their business or have found out about them online. Then there is also the fact that people...
Selecting the right car wrapping company
A good car wrap has a lot of marketing potential. After all, it has all the benefits of a billboard with added mobility. Vehicle advertising lets businesses take their marketing with them. Whether on a business call or just going home from work, a car wrap can get the point across, making it a viable means of building a business brand. However, these advantages are not inherent. In order to get...
5 mistakes startup businesses make when doing their own SEO
Many startup businesses have a limited advertising, marketing and SEO budget. However, for startups that rely mainly or solely on the internet to do business, SEO needs to a big part of their business strategy. Unfortunately, many business owners think that they can do SEO on their own, which is perfectly fine since no one knows your business better than you. With that said, in today’s...
How to write SEO friendly blog posts
A blog is probably one of the most powerful internet marketing tools. However, it is only as powerful as the number of customers / visitors who manage to stumble upon it. In this article we will look the various things you can do to your blog which will help improve search engine visibility this in turn should be able drive a good amount of traffic to it. We will assume that you're using the...
5 Content management systems you should know before creating your website
Businesses and individuals who are considering setting up a standard blog, a corporate website or just a portfolio website need to now look beyond CSS and HTML pages. Nowadays the best way to setup a website and keep it maintained is to purchase hosting and install a CMS or Content Management System of your choice. This just takes a few minutes to setup but enables you to upload and host some of...
Why your business needs to be investing in responsive web design?
PC sales experienced an almost inevitable decline starting in 2012. Main reason for this decline has been the increasing use of tablets and mobile devices. Experts believe that PC sales will continue to decline over the next couple of years. However, on the flip side of things sales of tablet devices have been on the rise currently exceeding 100 million in the present year. It is forecasted that...
Have we finally seen the demise of link building or just a metamorphosis?
There have been many times in the past when people have asked experts if "link building was dead or about to die". However, to the surprise of many people link building lived on. Today too link building is not dead it has just changed. This period of transition from old school link building to newer quality based link building has confused may people even a few industry experts. That said this...
Seo myths that destroy user experience
Many webmasters believe that in order to be able to optimize their websites adequately they will have to make a few user experience compromises. While, a decade ago some of these myths did have some truth to them today things are a lot different. Holding on to these myths will just mean that you do an awful job of entertaining and engaging with visitors on your website. In this article we hope...
Boost up your internet visibility
For the last decade or two, digital media industry has been developing fast and wide and there are no boundaries in term what can one business achieve if it takes a place in this fast-paced train. Any business who thinks creatively about its development knows that first and most important element for steady and reliable development is excellent marketing strategy. These days, with the growth of...
The right web designer can give your business an advantage
Transcript from the Northern Stars feature article 21-05-2013. Web designers may be easy to find, but effective, truly creative and solution-oriented ones are a rarity. After five years operating from the Northern Rivers, Catchy Pages has cemented its reputation across the country as one of those rare gems of value for money within the web world. Catchy Pages was founded in 2008 by Mark Heywood...
Businesses are baffled with how quick the digital media industry is moving
As the Australian audience starts relying more on finding out the current news on line or looking for the latest trends the digital media industry is moving fast to keep up. The publishers of websites, journalists of all fields, bloggers, and even content producers of digital content are trying other avenues for reaching the Australian audience. When there is content put on line it has to be...
WordPress plug-ins galore, however the quantity in most cases outweighs the quality!
WordPress has a fantastic development team behind it which means that any reported security flaws in the system are usually rectified in lightning fast time. However, as with other somewhat open source systems, WordPress is unable to keep up with cleansing any potential security flaws found in the increasing amount of plugins and templates released on what seems to be an unrelenting scale. Due...
At what point is rebranding your website a good idea?
Often the rush towards re-branding starts when big businesses or your competitors come up with a flashy new logo. The essence of rebranding Rebranding is the creation of a new symbol, name, term, or design which becomes your new corporate identity. A symbol by which your customers recognize you. However, rebranding requires more than simply a new logo. The process involves emotion, planning, and...